What’s your story?

My specialty is aligning marketing strategy with consumer behavior and helping organizations prepare for future challenges. I believe in managing change through people, and I have a passion for leading the transformation of how marketing is applied in the digital space.

I started out in Big Corporate in a creative services role and moved to marketing strategy in short order. It wasn’t long before I developed a reputation for creative problem solving and started to be plucked for special projects that Comcast wanted help “cracking the code” on.

• Turned 2010 Census Data into an Emmy Nominated, Corporate Adopted, multifaceted and targeted Latino Marketing roadmap

• Experiential marketing with first interactive CD to launch their Digital Music program

• Northeast Divisions first foray into “NEW MEDIA” which now most people know as social media

• Northeast’s Launch of Local On Demand content including launch of Red Sox/Celtics on Demand

• First Gamification to drive customer engagement & cross sell

• First SMS marketing efforts tied to content proving out a low-cost, viable channel to drive upsell

• Standardized Closed-Loop marketing analytics reporting framework in partnership with Corporate and Allant

NBC Universal deal was happening, and after 10 years I was told “There isn’t going to be any more appetite for “Innovation” in the field. It will all come from corporate.” So, I parlayed the strategy experience I had gained and the agency relationships I’d built and made the jump to agency-side.

I spent time in some of Boston’s top digital agencies in strategy and account lead roles. I loved the dynamic nature of agency life — and found I was skilled at quickly grasping the fundamentals of any new industry. I worked in Pharma, CPG, B2B, Finance, Insurance, Education, Not-for-Profit, the Arts. I was pitching, but also rolling up my sleeves and executing - helping sell business that would extend the capabilities of the agency before we even had folks in house to lead those teams.

It kick started my inner entrepreneur. I loved the pace and the stakes and the ability to see the tangible results of work at the end of the day. But at an agency, you’re always working on someone else’s company. There’s element of ownership/accountability that is missing. And with a stable of clients there’s only so much time to dedicate before needing to move to the next thing.

So I decided to make the move back to client-side. Big company, subsidiary of Sony. While it was fun, it was SLOW and ARBITRARY. And I realized HUGE bureaucratic Corporate was too…large. And bureaucratic. It was like making a u-turn in the QE2.

That’s when I was introduced to FamilyID. An EdTech SaaS start-up in high-growth/zero process mode. I built the marketing team from the ground up and it was the best of both worlds. I could bring my agency/consultancy experience to help guide the company at a place where I could apply my full focus. Went from a team of 1 to a team of 10, back to a team of 1 after COVID slammed us.

I helped take the team from pre-profitability to the first $4MM in revenue and a successful exit/acquisition.

What are you looking for?

I’m looking for a role in a collaborative, team-focused culture and an entrepreneurial spirit that values diversity of thought, of experience. That embraces and engages the full potential of a diverse set of individuals is where innovation thrives and it makes the collective stronger. I do not function in mundane work environments. It’s fundamental to my happiness and success to be consistently involved in challenges or projects which excite and drive me. I am naturally open to new experiences and I have an innate curiosity that tends to

I’ve worn every hat in marketing you can think of, and I have a depth of experience which means I can see the forest for the trees and direct a team but I can also go very deep into a speciality when needed. I’m creative in all aspects of the word, and highly analyticale you looki

My ADD is my superpower - it allows me to think differently and approach problems from different directions to find solutions neurotypical people may not consider.

I’m always very motivated by being able to see the impact of my work.

I’d love a position where I can use my skills to make an impact that I can see with my own eyes. Of course, the position is only part of the equation. Being at a company where I can grow and work toward something I care about matters, too.

“EF mission of opening the world through education. Through our language, academic, cultural exchange, and travel programs, we hope to play a small part in making the world a better place by uniting people across borders.” Helping move the world toward diversity, equity and inclusion in a meaningful way.

I’m really excited about this opportunity. Rosabeth Moss Kanter, Harvard Business School Professor “The most radical thing we can do is connect people to one another. That starts conversations toward a vision for change.”

Companies that embrace diversity of thought, of experience,

I'm looking for a position where I can have the opportunity to use my communication skills. I would like to be able to have a positive impact on the community and to be able to help people lead a more productive lives. EF offers people life changing opportunities, and my experience, education, and specialization would make this a good fit for me.

What do you believe?

I believe there’s no such thing as B2B or B2C. It’s all H2H. My specialty is aligning marketing strategy with consumer behavior and helping organizations prepare for future challenges. I believe in managing change through people, and I have a passion for leading the transformation of how marketing is applied in the digital space.

I believe no one wants to hear about you.

I believe in Simon Sinek’s Golden Circle.

I believe in Edelman’s Trust Barometers.

I'm driven by getting to the heart of a brand and bringing that to life in tangible ways that engage, inform and inspire customers. I'm all about making the brand experience the best it can be and I love exploring new and innovative ways to connect.

I am obsessed with the end to end customer experience and thrive working collaboratively across departments to make sure every piece of the communication puzzle comes together seamlessly.

Your brand and your culture are the same. If there’s a disconnect, that means you either aren’t who you say you are. OR it means you aren’t what your customers say about you when you leave the room. Either way, that’s a problem.

Your culture = Your brand. And in successful companies, that means the words + actions MATCH the experience your customers receive. At every touchpoint.

I believe in marketing strategy as the intentional transfer of brand into every part of the customer experience: from content to product, to marketing collateral, to social media, to customer support. In this way, the entire company upholds the brand with clarity and precision. Brand is what they say about you when you're not in the room. Your people, your experience, your company culture IS your brand.

I have a passion for making that brand tangible and driving it into every customer touchpoint: website, outbound marketing, customer experience, sales process.

What is your work style?

My work style is extremely flexible—working on so many different projects requires me to be adaptive. While I complete most of my work independently, I greatly value input and will consult with team members to ensure we're all on the same track. I also appreciate checking in regularly with my boss to update her on my progress and ask about any issues that have arisen. This open communication helps me complete tasks efficiently and accurately.

In general, I try to work on one project at a time, working as quickly and efficiently as possible to achieve the best results. All of my projects require collaboration, so I use the team environment to check for errors. I am a perfectionist and a driven worker, and I think my clear communication skills allow me to bring out the best in any team, in any project.

My Superpowers

Your superpowers are seizing open space opportunities and developing strategic and creative integrated campaigns that accelerate the business and drive thought leadership. You are curious about the world and culture, passionate about marketing trends and are energized fast-paced and dynamic work.

You are a trusted client advisor who is progressive in bringing strategic counsel and creative ideas for driving business impact. You have the ability to translate technology into stories that accrue to the cultural moment and draw in audiences. You have strong experience managing teams for a technology or consumer account, love to mentor and coach and are a highly functional collaborator.

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