Primary Goal
Drive awareness and sales of two new Barbara’s Organic Snackimals Cereals as well as promote the entire Snackimals product line (Cereal and Cookies).
Key Insights
92% of consumers trust personal recommendations than paid advertising in all forms (Nielsen)
55% of active (daily) social media moms said they made their purchase because of a recommendation from a personal review (NPD Group, Inc. via Technorati)
Moms mention brands on Facebook an average of 73 times per week compared with just 57 among males (eMarketer)
Strategic Approach – Name A Snackimal Contest
Inspire brand love & product advocacy. Create an emotional connection between the Snackimals characters & Moms/kids (under 12) via engaging online and mobile app experiences that translate into product affinity and influence purchase intent.
Online Media, Social Reach & Mobile App
Awards
Best Food Industry Mobile App
October 2013
Babara’s Bakery Snackimal Dash App
Results
The Name A Snackimal online contest outperformed projections. The contest reached the target audience of more than 2.7MM unique users while delivering 37MM impressions and more than 23k clicks.
72% of clickers took action such as shares, likes, or comments on your page or post
Averaged a highly efficient CPM of $0.42 and $0.69 CPC
A total of 14k individuals engaged with ads/posts while the average user was exposed to NAS ads/posts 14 times