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The Strategy

As more GSN.com users churn from desktop, it’s critical to look to mobile to stabilize the business and maximize earnings by creating a comprehensive and engaging mobile experience

Our strategy: embrace the market shift from desktop to mobile to offset current churn trends and optimize a defensive plan. Retain most valuable, long-tenured players to maintain revenue and liquidity, Boost player engagement and increase monetization by balancing a portfolio of game titles that can be heavily leveraged for both acquisition and monetization.

The Execution

  • Port top-performing game content and features that can be leveraged for acquisition, monetization and retention.

  • Optimize acquisition funnel by improving onboarding, with a heavy focus on first-time user experience (FTUE).

  • Streamline mobile deposit flows.

  • Add additional — mobile friendly — payment methods.


Results

  • 48% increase in DAU over 12 months

  • 12% customer engagement increase

  • 8% revenue increase

 

Evolve Online Cash Games to Mobile First

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Mobile App Branding Style Guide