Brand Activation

K-12 schools are notoriously difficult to market to — success depends on a strong brand, a proven reputation for excellence and activation of a powerful referral network.

Using insights from NCES and Common Core Data (CCD)

Create trajectory-changing growth in the K-12 market for the B2B SaaS platform and build the marketing function from the ground up.

Insights Based Demand Generation

Fill top-of-funnel for sales by moving to a “conversation based” sales approach. Trust became the foundation to create these conversations.

Edelman Trust Barometer Research reveals specific attributes that build consumer trust.

These attributes make up our communication pillars. The framework is psychology-based and research backed. Every piece of content ties back to a persuasion / trust trigger as defined by Edelman Trust Barometer.

Customer Engagement & Lifecycle Marketing

From pre-profitability (2015) to $3.5M in annual revenue (2019)
FamilyID was acquired in 2020 by ArbiterSports, a Serent Capital Portfolio Company

Sales Acceleration
MQL to SQL conversions went from 33% to 58%
ASP from $1,100 (single department sale) to $25,000 (enterprise/district sale)
Overall Sales Win Rate 52%

Average Customer Retention Rate – 96% Customer Retention YoY